Thank JCPenney for Standing up to Homophobia
Earlier this year, when JCPenney announced that it had hired Ellen DeGeneres as its spokesperson, it faced an uproar from the American Family Association's "One Million Moms" project because DeGeneres was an "open homosexual." The group demanded that DeGeneres be fired. JCPenney refused.
And now they're adding a whole new layer of awesomeness with a new Father's Day ad -- featuring two fathers:
In what appears to be a direct response to the failed boycott campaign of anti-gay group One Million Moms, JCPenney yesterday unveiled a new Father's Day ad featuring a same-sex couple playing with their children. According to the company, the two men who appear in the ad are "real-life dads Todd Koch and Cooper Smith," and the jubilant children are their kids, Claire and Mason. "First Pals: What makes Dad so cool?" reads the ad's copy. "He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two."
Times may be changing, but make no mistake about it -- JCPenney showed real courage when it told these homophobic bigots to take a hike. The company deserves praise for this, big time -- and we need to get JCPenney's back on this one.
Send a message today, and thank JCPenney for standing up to homophobia
(Thanks to our friends at Upworthy for the heads up on this ad!)